Many women experience daily fear when their partner comes home. They worry that he might get angry, whether it’s because they didn’t do the dishes or the food isn’t tasty enough. When the partner leaves, they feel safer. The daily fear stems from the concern that they might not see their child’s smile or hug them without interruption. In some cases, they choose to endure the domestic violence rather than risk losing those moments of connection.
Your role as designers is to create awareness about domestic violence through advertisements, posters, surveys, and signage that appeals to the general public, and enhances awareness of violence against women.
I arrived at a solution for the classroom exercise through research and examples that illustrate violence against women. I used the color red to represent blood and a knife, which points directly at the woman’s face, symbolizing violence. Of course, family violence is not always evident in physical aggression, but I believe it delivers a clear and impactful message. I created cracks in the image, making it appear as though the knife had emerged, emphasizing the discomfort the picture conveys. On the logo, there’s a woman with a hand around her neck, symbolizing strangulation by a man. The ultimate goal is to prompt people to stop and take notice.