User research

I arrived at the solution through thorough research I conducted on animal parks both in Israel and around the world. During this research, I discovered a way to distinguish the Negev Safari from other animal parks. I found that by incorporating specific colors that characterize the Negev, such as green and yellow, into the logo, I could effectively convey the essence of the region. Additionally, I used these colors in the text to highlight the connection to the Negev.

For the slogan:
“Embark on a Safari Adventure,” I selected this phrase to attract people’s attention and draw them into a unique experience they may not have encountered before. I wanted to emphasize the idea of animals living freely without cages, enabling visitors to immerse themselves in their world for a few hours. This approach aims to create a sense of wonder and curiosity, enticing individuals to explore a new and captivating world of wildlife.